Apple is increasing the prices of its services, including Apple TV Plus, Apple Arcade, and Apple News Plus, as well as the Apple One bundle. These price hikes aim to boost revenue from subscription services, a crucial segment for the company.
Apple is implementing price increases for several of its services, including Apple TV Plus, Apple Arcade, Apple News Plus, and the Apple One bundle.
- Apple TV Plus, originally priced at $6.99 per month, will now cost $9.99 per month.
- Apple Arcade’s monthly fee is rising from $4.99 to $6.99.
- Apple News Plus will see an increase from $9.99 per month to $12.99 per month.
- As a result of these price adjustments, the Apple One bundle, which combines various Apple services, will also experience price hikes.
- The new pricing for Apple One’s three tiers is as follows:
- Individual: $19.95 (previously $16.95)
- Family: $25.95 (previously $22.95)
- Premier: $37.95 (previously $32.95)
Apple spokesperson Bernadette Simpao confirmed these changes, noting that existing subscribers will see the price increases take effect 30 days later, on their next renewal date. These adjustments will also apply to select international markets.
Subscription services, such as iCloud and Apple TV Plus, have become a significant revenue source for Apple. These price increases are expected to contribute to the growth of this segment.
Notably, Apple is not raising the prices of its Music, Fitness Plus, or iCloud Plus subscriptions at this time.
This move by Apple aligns with a trend in the industry, with several streaming services, including Netflix, Hulu, Disney Plus, Paramount Plus, Discovery Plus, and Max, also raising their prices this year.
Apple last increased prices for its services almost a year ago and reports that the company’s fourth-quarter earnings are approaching, where the impact of these changes on revenue will be revealed.
Gladstone is a tech virtuoso, boasting a dynamic 25-year journey through the digital landscape. A maestro of code, he has engineered cutting-edge software, orchestrated high-performing teams, and masterminded robust system architectures. His experience covers large-scale systems, as well as the intricacies of embedded systems and microcontrollers. A proud alumnus of a prestigious British institution, he wields a computer-science-related honours degree.